FLORHAM PARK, NJ-The Kushner Cos., based here, has formed a strategic alliance with well-known residential developer K. Hovnanian Cos., based in Red Bank, NJ, to jointly develop residential communities in New Jersey. The number of sites wasn’t specified, although one published report pegged it at a dozen. Those sites will be targeted for a variety of multifamily properties, active-adult complexes and single-family homes.

According to Kushner principal Jeff Freireich, construction is already underway on two of the projects, and several others are in various planning stages. Both companies will continue to pursue their own independent projects as well.

Kushner is a development giant, with a portfolio of more than 20,000 residential units, most of them in New Jersey and in the Mid-Atlantic region. The privately-held company also manages more than three million sf of commercial space, and has ownership interests in another six million feet. The company has also developed a reputation for being able to wend its way through the approval process, which, in New Jersey can be extremely tricky and complex.

Hovnanian, meanwhile, brings its brand name to the new alliance, according to observers. Simply put, because its holdings cover a wider geographic reach along the East Coast as well as in California, and the company has taken pains to establish its brand name, it tends to be better known. Hovnanian officials did not immediately return phone calls.

“Our affiliation with Hovnanian will allow us to maintain the quality, pace and expansion of our residential development and construction activities,” according to Freireich. “Hovnanian has earned its reputation on a nationwide basis.”

As far as Kushner’s role in surmounting approval barriers that tend to stretch project timelines out in New Jersey, “We have assembled and built a variety of properties in a number of locations,” Freireich says. “We have the in-house expertise, and this experience combined with Hovnanian’s building resources, will result in carefully orchestrated and timed construction of the specific projects that we are working on together.”

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