The 70-year-old chain is kicking off an aggressive advertisingand promotional campaign Oct. 3 to lure new customers to its 1,155statewide locations.
The stock's sharp drop followed the company's announcement Sept.25 that it was revising its first-quarter earnings expectations toa range of 15 cents to 18 cents per share from an earlierprojection of 24 cents to 30 cents a share.
For the same quarter last year, Winn-Dixie earned seven centsper share as reported, or 11 cents per share, excludingnon-recurring charges.
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