ATLANTA-The sometimes-seedy edge of Buckhead–the Lindbergh area–is quickly becoming a model of new urbanism.

Sembler Co. of Clearwater, FL, and Noro Broadview Holding Co. of the Netherlands plan a 2003 ground-breaking for a $120 million redevelopment of the 379,230-sf Lindbergh Plaza, which Noro Broadview owns.

The existing shopping center will be razed and 700,000 sf of new retail will be built along with 250 apartment units on the 27-acre site at Piedmont Road and Sydney Marcus Boulevard. Completion is tentatively scheduled for 2005.

Atlanta city officials haven’t yet approved the redevelopment plan. The new Lindbergh Plaza will have almost twice the retail space at the existing center, enough to rival many malls.

Jeff Fuqua, president of Sembler’s development division in Atlanta, tells the project will comprise restaurants, fashion retailers and big-box tenants. “It will be an interesting mix,” Fuqua says.

He compared it to Sembler’s Lenox Marketplace, a high-density retail project at Peachtree Road near Lenox Mall. Like that development, the storefronts at Lindbergh Center will face the street; parking, for the most part, will be hidden. The new center will have 250 units in a 50,000-sf, five-story structure.

Work won’t begin until 2003 because Sembler needs to wait for the leases of current tenants to expire. Among the tenants are QuikTrip, Kmart, Office Depot, Bennie’s Shoes and Big Lots. The property doesn’t include the Home Depot adjacent to Lindbergh Plaza.

With the closure of the Gold Club, the widening of Piedmont Road and the development of Lindbergh City Center across the street, the area, which lies just outside of Midtown and just inside of Buckhead, is undergoing a renaissance.

“The whole corridor is going to be changed,” Fuqua says. “This will be a true live, work and play area.”

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