The 57-story hotel's design is a collaborative effort betweenToronto-based design firm Yabu Pushelberg and the Starwood DesignGroup. The sleek, modern building has 509 guestrooms, including 43suites.

The hotel will also open its retail operation, W The Store, apartnership between Starwood and Platform LLC. Platform partnersStephen Werther, founder of the Portico, and Troy Halterman,proprietor of Troy, will stock a wide-ranging inventory of fashionaccessories, beauty products, as well as home furnishing and smallelectronic items.

Also ready for business is the Whiskey, a below-ground, 7,500-sfbar and screening room. Rande Gerber's Midnight Oil Co. has Whiskeylocations in Los Angeles, Chicago, New Orleans, Aspen and Boston.Gerber already has one Whiskey club in New York, Whiskey Park.

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