FRISCO, TX-Hall Financial Group shows its mettle in a debut of 320,000 sf of speculative class A office product. The act, though brazen in today’s leasing climate, is part of a “show and tell” strategy that Hall’s president Don Braun says is working as more companies show interest in suburbs like Frisco, those situated north, far north in some cases, from the crowded freeways closer to Dallas.

Pre-leasing really hasn’t been part of Hall’s strategy. It’s been more important to “create the environment” so there’s something to show to clients looking to lease, Braun explains to GlobeSt.com. This time, Hall’s leasing team is showing 200,000 sf in eight stories at 2801 Network Blvd. and 120,000 sf in two levels at 2611 Internet Blvd., the sixth and seventh buildings to rise in the 162-acre, master-planned development. The game plan appears to be working since three buildings, totaling 350,000 sf, are 100% occupied and two more, representing another 250,000 sf, are 50% filled.

Braun says “the pipeline is excellent” although he admits that the Dallas office market is “soft.” The Dallas situation, some would say, is an understatement, but momentum appears to be building as 2002 rounds the midyear point.

Braun is extraordinarily confident Hall’s buildings will lease fairly quickly. He confides that “a number of deals” are nearing the closing table. He’s not ready to talk numbers or clients, but does say that some are North Texas newcomers.

Part of Braun’s optimism comes from the park’s positioning in the state’s fastest-growing suburb; part from its two-mile drive from the highly sought addresses of Legacy Business Park; and part from its hop, skip and jump to the Dallas North Tollway. And, naturally, confidence in the product itself.

The office component for the mixed-use project calls for four million sf in 20 buildings of varying heights and proportions. To date, one million sf has delivered, pretty much keeping pace with Frisco’s hardy growth pattern and Dallas’ historical push north on its development cusp. That’s it for now, says Hall, the man behind the plan. But, he adds in a prepared statement, “once the economy turns around we will start building again.

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