The duo is Jerry Reis of Irving-based Property Advisers RealtyInc. and Tom Metcalfe of Coldwell Banker Commercial-SA in Dallas.And the first project is Furneaux Creek, a 25% vacant center at thecrossroads of Old Denton Road and Texas 190 in Carrollton.

Reis leases Madison's office-tech product and was hired to steerFurneaux Creek's office leasing, construction management andproperty oversight. Metcalfe is tasked with his specialty, retailleasing and development. Madison tried to turn around the centerwith two other listing agents in the two years that it's owned theholding. It is hoped that as the line goes, "the third time is acharm."

It's too early to talk about project cost, but Reis confides toGlobeSt.com that Furneaux Creek is in for a major overhaul. Theinitial makeover will start with cosmetics until Madison games outa long-range plan.