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ATLANTA-Kevin Kowalski, the former marketing chief for Princess Cruises of Santa Clarita, CA and an ex-Coca-Cola Co. marketing manager, is the new vice president/marketing for Crowne Plaza Hotels and Resorts North America.

Kowalski reports directly to Tom Seddon, senior vice president, Americas Brands Strategy, Six Continents Hotels Inc., the Atlanta-based parent of Crowne. Kowalski will be responsible for brand marketing and business strategies for all Crowne properties.

At Princess Cruises, the Northwestern University economics graduate managed all marketing strategy, advertising and program development. At locally based Coca-Cola Co., Kowalski managed the Sprite, Minute Maid and Barq’s root beer brands.

Kowalski also holds a master’s degree in business administration from the Kellogg Graduate School of Management at Northwestern University in Chicago.

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