Prestige Furniture has just opened doors on a 34,718-sf spot toshare the building for the long term with 75% Off Books. PrestigeFurniture relocated to Center East Crossing, a 4.4-acre out-parcelat Town East Mall, from a nearby strip center along Town CenterBoulevard with less visibility and far less space, Larry Jordan,vice president in Dallas for Houston-based Transwestern CommercialServices, tells GlobeSt.com.

Finish-out crews started on the retail space at 1418 N. TownEast Blvd. as the ink was drying on the 10-year lease to speed arelocation. "This is one of the larger leases in the Town East Mallsubmarket," says Steve Williamson, Transwestern's senior vicepresident.

Willliamson estimates the submarket has 150,000 sf of emptyspace in a 2.5-million-sf inventory, with the Prestige locationoutsized by spots vacated by Service Merchandise, Wicke's Furnitureand Best Buy. The submarket always makes the wannabe list forretailers scouting Dallas-Fort Worth because of the mall's pull, 20million visitors annually. "This mall has a lock on the easternside of Dallas," he explains. That "lock," owned by Chicago-basedGeneral Growth Properties, is a 185-store mix of national nameswith a strategic positioning to capture interstate travelers,mostly shoppers from East Texas.