FREDERICK, MD-The $30 million, 186,000-sf Westview Promenade open-air shopping center has gotten new representation as the mall’s developer and owner Hill Management Services Co. hands over leasing responsibilities to real estate services firm Madison Retail Group. Madison, a four-year-old company which has already proven adept at orchestrating the repositioning of retail markets in the region, is also the exclusive area representative for a bevy of national retail chains. KLNB Inc. had handled some pre-leasing activity for the mall.

Located off I-270 at Rte. 85 and Crestwood Blvd., the Westview Promenade boasts a 16-screen, 57,000-sf, state-of-the-art movie theater as its anchor. Other retailers who have opened in the new shopping center include McDonald’s, Starbucks and TGI Friday’s.

A Madison official explains that “Westview Promenade provides a much needed venue of a convenient place to go to the movies and restaurants and shop for clothes and home furnishings in a quality environment, whereas most of the other retail in Frederick has lagged behind the upgrade of surrounding incomes levels.”

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