BRASELTON, GA-This once rural community (Pop. 3,192), that won international recognition in 1990 when actress Kim Basinger and partner Ameritech pension fund bought the town for $20 million, is being recognized today by local developers as metro Atlanta’s next potential hot spot. The town is 50 miles northeast of Downtown Atlanta.

Distribution centers and industrial parks are either planned or cropping up along highways leading to Braselton, local real estate records show. The latest developer to spot Braselton’s potential is Ruby Forest Ltd. of Suwanee, GA. Ruby has filed plans for 157,000 sf of new commercial and 338 residences at River Walk in Braselton. The site is off GA 211 and Thompson Mill Road.

The developer also plans 399 homes on Browns Bridge Road near McEver Road in a 124-acre subdivision in Gainesville, GA, about 60 miles north of Downtown Atlanta.

Ruby’s projects in Braselton will follow other developers who have scouted the area in the past several years. As previously reported, Trammell Crow Co. plans a $70 million, 2.6 million-sf industrial park on 160 acres near Zion Church Road and GA 53.

Atlanta-based Haverty Furniture Cos. Inc. has contracted with John J. Rooker and Associates of Atlanta to develop a 511,000-sf distribution center that could be expanded later to 932,000 sf. The Braselton site is off Interstate 85.

And Atlanta developers Eben Hardie and Mal Hill, principals in Solution Property Group, plan a one-million-sf, $22 million distribution on 63 acres located on part of Basinger’s former 1,800-acre domain, as also previously reported.

Basinger had planned to develop music and recording studios on the property, but an economic recession almost immediately after purchased the town’s acreage killed the plan.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.