In order to bring and grow jobs in the metro area, the newcorporation will launch a national marketing campaign, lobby fortax reform, fight for improved transit, tout the advantages of theDenver International Airport, and will help bolster existingbusinesses. One potential investor at a focus group told Clark thatis time to "Stop hiding and start selling."

Clark plans a primarily electronic campaign to communicatingwith potential prospects and key audiences. "Our print, radio andtelevision efforts will focus on driving traffic to our web site,"Clark says. "While the electronic relationship is crucial tobroaden our message, we will back it up with an aggressive,personal commitment to prospects, once direct contact isestablished."

Clark says the only geographic market the Economic DevelopmentCorp. is going after is California. "We will explore the use of adirect sales person, either on payroll or contract, to providedirect outreach to Silicon Valley companies," Clark says. "From acontractual perspective, costs would be lower. With a paid staffer,costs would be higher but accountability greater. Whether thisstrategy is viable is still a question. But we cannot dispute theadvantages of such activities as another means of keeping metroDenver in front of our key Silicon Valley prospects."