"We are in the get-the-answer mode," says president and chiefexecutive officer David W. Duncan during his company's earningsconference call. Objectivity and time are reasons for hiring anoutside consultant to begin the corporate introspection, headds.
"They're very quantitative and very driven in terms of movingsomething forward," Duncan says. "Our people are fully engaged. Inorder to get this done…I think they'll be very helpful."
Bain & Co.'s assignment, which could cost as much as $13million this year, will include a survey of tenants. EquityResidential hopes the results will help fine-tune marketing effortsand operations.
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