NEW YORK CITY-There’s a change in the Midwest air, says Real Estate Media president and CEO Jonathan Schein. The change will be evident this August when the corporation—’s parent organization—launches Midwest Business Quarterly.”Market conditions indicate that a new direction was needed in the Midwest,” says Schein. “That new direction is the Quarterly, which will combine the talents we currently have in place throughout the Central states with the brand recognition and national reach of our flagship publication, Real Estate Forum.” That will be accomplished by formulating the Quarterly as “specially targeted supplements to be published in Forum.” The talents include Midwest regional editor Dees Stribling, group managing director Michael G. Desiato, editor Cynthia Hoffman, and special-section managing editor Sule Aygoren. In the field are reporters Mark Ruda (who is also’s Midwest bureau chief); Dan Heaton (Detroit); Jim McCartney (Minneapolis); Bill Hord (Omaha); Cynthia Mines (Kansas City); David Stein and Mary Ellen Vander Linden (St. Louis); and Barney Wolf (Cleveland).”Forum’s Midwest Business Quarterly will offer expanded editorial coverage of economic indicators and real estate business conditions in the middle section of the country,” Desiato explains. “Its hallmark will be the authoritative reporting that typifies all Real Estate Media products.” Topics will include national employment trends, cost of doing business, tenant profiles, development analysis, leasing and investment volume, capital markets, the key players and market predictions.Each four-color supplement will be bound into Real Estate Forum and distributed to more than 35,000 national readers as well as 10,000 qualified subscribers in the Midwest, “extending the circulation of Real Estate Mid-America far beyond the confines of the Midwest,” says Schein. The Quarterly will publish twice in 2004 and four times next year.”We are very excited about this new venture, which reinforces our strategic geographic position in the Midwest,” Schein states.

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