PBS' Laura Pomerantz and Bette Ende were tapped for the detail."Designer brands have become more strategic than ever in planningtheir retail expansion plans, and are looking to their real estatepartners for help in developing customized strategies that willenable them meet their corporate objectives," says Pomerantz.

The boutique PBS was also appointed the exclusive leasing agentfor the Adler Group's 550 7th Ave. property—-current home to RalphLauren, Donna Karan International and Oscar de la Renta. PBS willbegin marketing the entire 11th, 19th and 20th floors.

In late July, Sephora is adding a 12,482-sf location at theScribner Building, 597 Fifth Ave. Newmark New Spectrum's AmiraYunis, with Michael Ippolito and Barry Goodman of Newmark,represented the owner, Edizione Realty Corp., while HGCD's VirginiaPittarelli represented the tenant. Unique features of the propertyinclude 30-foot vaulted ceilings adorned with detailed moldings andgold chandeliers; a three-story, glass-windowed storefront, withgilded cast-iron framing; and a grand marble staircase. kennethparkis the architectural firm on the project. Yunis says this continuesa trend of luxury retail expanding south on Fifth Avenue.

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