FARMERS BRANCH, TX-With expansion seeding the move, Palm Beach Tan Inc. has finalized a 96,491-sf, class A lease for a new headquarters location to bring an end to 10 months of talks and light a long-empty office/warehouse in Valwood Industrial Park.

Palm Beach Tan, known to most as the official tan of the Dallas Cowboys cheerleaders, will move to 13800 Senlac Dr. from 2387 Midway Rd. in Carrollton, where it’s been leasing 7,700 sf of headquarters space with spillover at a nearby small office and warehouse space in yet a third location. Competition was stiff to win the deal, with the short list pared to four and talks best described as “very aggressive,” says John Lancaster with TIG Real Estate Services in Dallas.

Lancaster tells that Palm Beach Tan’s execs signed a 90-month lease for a two-story office building on the market since December 2002 for $6.50 per sf net. The finish-out plan is still being defined, but the goal is to complete the move by September.

Lancaster says the building owner is replacing the roof and upgrading the air conditioning system plus sharing costs for interior changes. “Image was important to them,” he says of the decision to sign and plan to renovate a structure with 40,000 sf of office area, three entrances and enough room for Palm Beach’s headquarters as well as the Mystic Tan division. The salon chain has 40 locations, corporate-owned and franchised, with more on the way in a popularity surge due in large part to TV sitcom exposure.

Lancaster and TIG’s Steve Trese represented the building owner, Principal Real Estate Investors LLC of Des Moines. Art Green of Studley’s Dallas office represented Palm Beach Tan.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


GlobeSt Net Lease Spring 2024Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.