Maxey now features a new gallery showroom, expanded service areaincluding a drive-through, car wash, customer parking and increasedbody shop capacity. The move is part of the Maxey family's strategyfor growth in Detroit's urban market, the company says. Earlierthis year, the Maxey family opened a Ford dealership on JeffersonAvenue in Detroit.

"For more than 32 years, we have been committed to Detroit,"says Bob Maxey Lincoln Mercury vice president Michael Maxey. "Thislatest reinvestment in our Mack Avenue dealership and the openingof Bob Maxey Ford on Jefferson Avenue represents a strengthenedcommitment to our customers and to the city's revitalizationefforts."

"Across the country, Lincoln Mercury dealers are preparing forfuture sales growth by investing millions of dollars to upgrade andexpand their facilities," says Lincoln Mercury president DarrylHazel. "Bob Maxey Lincoln Mercury represents the 100th dealershipin North America to complete the Gallery conversion. By the end of2004, more than 115 dealers will have adopted the Gallery design inNorth America for a combined investment of $230 million."