DETROIT-A newly renovated auto dealer’s showroom will be unveiled in Detroit Wednesday. The 35,000-sf facility represents a $3-million reinvestment in the east side Bob Maxey Lincoln Mercury Gallery dealership at 16901 Mack Ave.

Maxey now features a new gallery showroom, expanded service area including a drive-through, car wash, customer parking and increased body shop capacity. The move is part of the Maxey family’s strategy for growth in Detroit’s urban market, the company says. Earlier this year, the Maxey family opened a Ford dealership on Jefferson Avenue in Detroit.

“For more than 32 years, we have been committed to Detroit,” says Bob Maxey Lincoln Mercury vice president Michael Maxey. “This latest reinvestment in our Mack Avenue dealership and the opening of Bob Maxey Ford on Jefferson Avenue represents a strengthened commitment to our customers and to the city’s revitalization efforts.”

“Across the country, Lincoln Mercury dealers are preparing for future sales growth by investing millions of dollars to upgrade and expand their facilities,” says Lincoln Mercury president Darryl Hazel. “Bob Maxey Lincoln Mercury represents the 100th dealership in North America to complete the Gallery conversion. By the end of 2004, more than 115 dealers will have adopted the Gallery design in North America for a combined investment of $230 million.”

The Maxey dealership moved to its present location on Mack and Cadieux in 1982.

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