"It's how we make space work," Deutsch says. "We take largerspaces and break them into 3,000 to 6,000 sf spaces. They havehigher rents and are in higher demand."
Deutsch cites mostly "great word of mouth" as the driver behind38 firms renewing, relocating or expanding at the site since thebeginning of the year. That represents 422,300 sf of space. Anotherfactor, he says, is a targeted advertising campaign.
The success of the site is fueling an expansion effort thatcould add as many as 800 jobs within the next three to five yearsand possibly bring retail such as a supermarket to the area, theBNYDC president adds. The site fits a niche for the smallindustrial and manufacturing companies. Deutsch points to ScottJordan furniture as one firm that has expanded its space in theyard from 5,000 sf to its current 20,000 sf.
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