Ralston and Tampa real estate investor Vic Drew, whom Ralstonhas personally known for 40 years, have formed Florida RetailDevelopment LLC. The new Orlando-based firm expects to do averageannual development and redevelopment volume of $100 million,Ralston tells GlobeSt.com. Drew will handle the company's businessside.

"We define retail real estate as properties that have cashregisters," Ralston says. "By (initially) focusing exclusively onFlorida, we are a 'local sharpshooter' and will use the localexpert advantages to outmaneuver out-of-town players."

The company also has one passive capital partner, an on-siteselection deal-maker, a research analysts and several supportemployees in the administration section. The firm plans to add twomore site selection specialists shortly.

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