DETROIT-The GM’s Renaissance Center is welcoming the addition of the 17,000-sf, two-story Coach Insignia Restaurant–a business some say is key to the city’s revitalization efforts. Matt Cullen, general manager of GM’s economic development and enterprise services, called the restaurant’s opening this week an “important milestone in the revitalization of the riverfront and the Downtown community.”

The business takes up space on the center’s 71st and 72nd floors, with the 72nd floor featuring a Coach’s bar with a series of private “martini booths,” lounge chair seating and two private dining rooms. The dining room on the 71st floor offers diners a vertical view from every seat.

Matt Prentice, president of Unique Restaurant Corp., which operates Coach, called the new restaurant one of the most ambitious remodeling and renovation projects anywhere in the city–or the region. “Restaurateurs live a lifetime looking for an opportunity like Coach Insignia,” Prentice says.

From demolition to opening, Coach Insignia took 11 months to be built. The demolition took the longest due to the restaurant’s location on the very top of the GM Renaissance Center, Prentice explains. Construction workers had to fill regular elevator sized trash bins with debris and take them down 71 floors, one at a time.

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