The business takes up space on the center's 71st and 72ndfloors, with the 72nd floor featuring a Coach's bar with a seriesof private "martini booths," lounge chair seating and two privatedining rooms. The dining room on the 71st floor offers diners avertical view from every seat.

Matt Prentice, president of Unique Restaurant Corp., whichoperates Coach, called the new restaurant one of the most ambitiousremodeling and renovation projects anywhere in the city--or theregion. "Restaurateurs live a lifetime looking for an opportunitylike Coach Insignia," Prentice says.

From demolition to opening, Coach Insignia took 11 months to bebuilt. The demolition took the longest due to the restaurant'slocation on the very top of the GM Renaissance Center, Prenticeexplains. Construction workers had to fill regular elevator sizedtrash bins with debris and take them down 71 floors, one at atime.