The city plan--"a strategic vision and blueprint for thefuture"--takes in the area from Seventh Avenue to Seventh Street,between Deck Park and Lincoln Street. ASU yesterday announced thearea will be home to its downtown campus.

"The key to creating the retail piece in the core of thedowntown is the ability to control a significant amount ofground-floor retail," says Patrick Grady, director of the DowntownDevelopment Office. "In order to make the retail happen, the ASUbuildings would need to have first floor retail."

Grady tells GlobeSt.com that the city will focus on bringingboutique retail and restaurants to ground-floor space in existingand new ASU buildings. "We feel is important to focus on localretail to distinguish downtown from other retail magnets elsewherein the greater Phoenix metro area," he says.

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