One trick Finlaw has up his sleeve is to sell the naming rightsfor a 35,000-sf ballroom and a 50,000-sf ballroom in the center. Heestimates that he can sell the naming rights for $1 million to $1.5million for a 10-year deal.

But City Council President Elbra Wedgeworth says that the citymust be careful not to let anyone get the rights. "You don't wantit to be the Playboy ballroom, I wouldn't think," she says.

City Councilman Charlie Brown says he doesn't think it is a goodidea to sell the rights to MTV or Janet Jackson. "We have to becareful after Invesco Field," Brown tells GlobeSt.com, alluding toselling the Mile High Stadium naming rights to the Denver-basedmutual fund that is now being sued by the attorney generals fromColorado and New York, after allegedly secretly allowing latetrades.

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