S&P Investments Inc. purchased the Villa Riviera at 3040 N.2nd St. from San Francisco-based Krausz Cos., bringing exchangemoney from a multifamily sale in West Hollywood. "Because of thehigh prices, the group decided to focus on Phoenix," Cliff Dodgewith Marcus & Millichap's local office tells GlobeSt.com"They'll get a better return over here."

Dodge, who negotiated for the buyer, says Villa Riviera, builtin the 1950s, received 10 offers within a week of coming to market."It was extremely competitive," he says. In fact, the assetgarnered $25,000 more than the list price and traded at a 5.8% caprate.

"The level of interest shows the strength of the market for thistype of asset," says Brian Smuckler, the seller's Marcus &Millichap broker. "It's one of the nicer properties under 50 unitsin town."

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