The stepped-up hype for the Golden Door spa and itsbotanical-based product line will come to market in stages over thenext year. "The consumer today sees it as not just something you doto relax, but it's something you do to stay healthy so I think thetime is right for us," Duane Elledge, senior vice president ofoperations for Wyndham's western region, tells GSR.

Wyndham acquired the 377-acre Golden Door spa in Escondido, CA,six years ago, getting an upscale skincare line in the lock, stockand barrel buy. The products are tailored to women over 45 yearsold, with special ingredients to protect and refresh skinregardless of climate. "We're ready to take it to the next level,"Elledge says of a plan to develop a line for women 10 yearsyounger.

Wyndham just disclosed plans to develop its largest spa andfirst one on the East Coast. A 48,000-sf Golden Door will beincorporated into the 496-room Bonaventure Resort & Spa inWeston, FL, as part of a $75-million renovation by the Ireland Cos.The terms of the deal returned the holding to the resort's originaldeveloper and keeps Wyndham in place as operator. Next year, theasset will be renamed to the Wyndham Resort & Golden Door Spaat Weston, as the first step toward a conversion into 252two-bedroom condos. The property's retooling will be done by spring2006.