The 1,100-sf store sells ice cream, bumpy cakes, hot fudge creampuffs and sundaes, along with boxed and bulk chocolates, allbearing the Sanders name. Morley bought the Sanders brand in July2002 and sells the company's chocolates and toppings in a varietyof retail outlets and online.
Fred Sanders opened his first shop in 1875 in Detroit and thechain grew to almost 60 stores. It encountered financialdifficulties, and was sold to a Connecticut bakery. The last storeswith the Sanders name disappeared in 1996.
"When Morley bought Sanders, it was always in the plans to opena store, but they had to get acclimated to owning the brand andmarketing the brand," says Diane Lynch, marketing manager forMorley and Sanders, who started working for Sanders in 1987.
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