ATLANTA-At first glance, the six-month fight developer Emory Morsberger is having with Gwinnett County commissioners over a rezoning application appears routine. But area brokers following the controversy tell the county’s decision to deny the rezoning solely on grounds the project might cause school overcrowding could set an anti-development precedent throughout the entire state.

The county denied Morsberger’s request in June. But now local elected officials have decided to take a second look at the rezoning application. Morsberger wants to develop Mountain View Village, a multi-million-dollar, mixed-use venture near suburban Snellville that would include 135 townhomes, 20 lofts, 30 single-family homes and an undetermined amount of office, retail and restaurants.

Morsberger, a metro area developer for the past 20 years, is asking a Georgia Superior Court to overturn the county’s June denial decision on the rezoning. Morsberger argues in court-filed papers the school crowding issue is not relevant or legal as a reason for rejecting his application, brokers intimate with the case tell

One of the metro area’s high-profile developers, Morsberger won headlines recently when the City of Atlanta selected his team over two other finalists to purchase and redevelop the two-million-sf, 75% vacant, 77-year-old former Sears Roebuck Co. catalog warehouse on Ponce de Leon Avenue.

The city is negotiating the final purchase price but insiders say the tag will be about $15 million or $7.50 per sf, as previously reported.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.