"We have looked forward to this day, and we can now say that wehave entered the first phase of the rebirth of this city," saysMayor Kevin G. Sanders.

The first residential phase of Oceanfront Asbury, as the projectis called, entails more than 525 homes. The larger project, whichis being shepherded by master developer Asbury Partners entails a450,000-sf retail/entertainment component besides the 3,000 homes,plus improved municipal services and a projected 10-yearbuild-out.

The three residential subdevelopers include the Florham Park,NJ-based Westminster Communities, which is initially building the146-unit Wesley Grove complex on the city's south shore, en routeto an eventual 750 units. The Jackson, NJ-based Paramount Homes,meanwhile, is starting off with the 157-condo North Beach AsburyPark project.

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