BLOOMINGTON, MN-Branded clothing line David & Goliath, which sells merchandise with such slogans such as “chicks rule” and “drama queen,” recently opened a store at the Mall of America. The 1,800-sf store, called David & Goliath Presents The Stupid Factory, will carry a line of what the company calls “quirky and often irreverent” David & Goliath merchandise.

The store, which is located on the north side of the mall on the first level, is the company’s fourth. Waikiki Traders also has David & Goliath stores in Honolulu, Lahaina and Waikiki. Future stores are planned for Las Vegas and San Francisco, and is also looking at more locations in California and Florida, says Jim Geiger, an official at Waikiki Traders. “We’re looking for controlled growth and will probably be sticking to the top tourist locations.”

Conceived and developed by designer Todd Goldman, a former certified public accountant, the merchandise line includes backpacks, T-shirts, pajamas and jewelry emblazoned with slogans such as “boys are smelly” and “it’s all about me.” The store markets itself to girls and women from 10 year old to college age and even “suburban car pool moms.”

The Mall of America location is a partnership between David & Goliath and Waikiki Trader Group, a Hawaii-based retail company that looks for concepts such as D&G with which to partner.

“Mall of America…is the perfect location to showcase our off-beat humor,” Geiger says.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


GlobeSt Net Lease Spring 2024Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.