MEMPHIS-Rock-Tenn Co. is relocating its local Alliance Display subsidiary to a larger, more efficient building. The Norcross, GA-based publicly traded company has signed a lease agreement with ProLogis for 160,000 sf of a 420,000-sf, seven-year-old industrial building at 5750 Challenge Dr.Rock-Tenn is a manufacturer of packaging products, merchandising displays, and recycled paperboard. Alliance’s broker, King Commercial Realty president Jeff Graham tells the property is just around the corner from Alliance’s existing facility at 4061 Hickory Hill Rd., which is owned by New York Life. The ProLogis space is only 5,000 sf larger than Alliance’s existing location, but its more efficient layout effectively increases its useful space by at least 40,000 sf, says Graham. The ProLogis property has 32-foot ceilings and is cross-docked, says Graham, while Alliance’s existing space has 24-foot ceilings and no cross-docking.Graham declined to reveal the negotiated lease rate on the transaction or the lease term. The going rate for that type of space in the Memphis market is about $2.60 per sf per year, according to local sources. At that rate, the value of a five-year deal would be about $2.1 million.Graham, based in Jacksonville, FL, was assisted in the transaction by Treat Macdonald of Crump Commercial in Memphis. Both King Commercial and Crump Commercial are affiliated with Corfac International.A locally based ProLogis leasing agent declined comment on the transaction, saying he is not allowed to speak directly with the media. The company’s media representative did not return a phone call seeking additional details.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


GlobeSt Net Lease Spring 2024Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.