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ORLANDO-West Orlando is destined to become the metro area'sunchallenged retail Mecca in the next seven to 10 years as separatedevelopers refine plans for three open-air shopping centerstotaling four million sf. The estimated aggregate hard-constructioncost of the proposals is $750 million, according to preliminaryconceptual plans filed with Orange County and the East CentralFlorida Planning Council.

The big question among planners and consultants, however, is canall of the three projects, five miles apart, survive, even with abooming residential market about 15 miles west of Walt DisneyWorld. John M. Crossman, senior vice president and director ofretail services at Trammell Crow Co., thinks all the projects willhave enough of a new customer base to make it.

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