Ian Ritteris national online editor ofGlobeSt.RETAIL.

NEW YORK CITY-Toys "R" Us Inc. plans to open its first ManhattanBabies "R" Us unit next year in a current Toys "R" Us store inUnion Square. The move comes at a time when the retailer has saidit would consider selling its namesake toy business and concentrateon the Kids "R" Us chain.

But a Toys "R" Us spokeswoman says that the conversion of theUnion Square store into Babies "R" Us will not be a strategy thecompany plans to employ across the country. "We have been lookingfor a location in Manhattan for a while," she says, explaining thatthe Toys "R" Us flagship store in Times Square would sufficientlyrepresent the chain in that borough.

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