SEATTLE-Colliers International’s locally based Advanced Technology Real Estate Group and San Diego-based GE Commercial Finance’s Global Electronic Solutions division have formed a strategic alliance in an effort to continue dominating the market for evaluation, acquisition and disposition of high-tech manufacturing facilities, real estate and equipment.GES values and finances manufacturing equipment for the semiconductor manufacturing, automated test and printed circuit board assembly industries. ATREG values and sells advanced technology real estate; both as operational facilities with complete tool lines, such as those that GES values and finances, and as surplus real estate with no tools. Stephen Rothrock, SVP and managing director of ATREG, tells that each business unit has more than a 50% share of their respective markets, and that each one’s services have traditionally been used separately. “These high-tech companies, for the most part, never expected to get into a situation where a $500-million facility would become obsolete in a five- to 10-year period,” says Rothrock. “As a result, there is no mechanism set up inside these companies for how to dispose of it.”The strategic alliance is designed to increase each company’s market share by working together to obtain their clients higher financial returns on their real estate and assets. “The owners of such real estate already are using us both, but in the past it has been done completely separately,” says Rothrock. “By integrating our services, we can give much better advise and assistance, which enables them to make the best strategic decision.”Ironically, Rothrock says the strategic alliance probably never would have happened if it weren’t for a client that had the inspiration to put the two service providers in the same room and have them work together on solving his surplus property predicament. “We’re now jointly pitching projects and we holding bi-monthly meetings focused on business development and lead generation.”

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