A spokesman for Sunrise Senior Living tells GlobeSt.com that acomparable project is planned for Fox Hill in Bethesda, MD as theoperator makes a hard push to develop condos tailored to seniors.The "for sale" product for the 60-and-over crowd is aimed atbreaking the industry's glass ceiling of lifestyle options.According to Sunrise's spokesman, the as-yet unnamed project willrise on 1.5 acres at 3511 N. Hall St.--setting up the first equityplay in a seniors community in the Dallas/Fort Worth metroplex.

"Seniors today are seeking ways to build equity in real estate,but shed the burdens of maintaining a home," Paul Klaassen,Sunrise's chairman and CEO, says in a press release. The TurtleCreek condos will be one-, two- and three-bedroom designs with saletags of $300,000 to $1 million, the spokesman says. The unit sizesare still being determined for a 23-story building, which is stillon the drawing board of Perkins Eastman Architects of Pittsburgh.The cost of the project, which recently got a green light fromDallas City Council, will be determined when the design is done, hesays.

In the coming weeks, a trailer will go onto the site as themarketing and sales center. The 350,000-sf project will breakground by year's end, with delivery penciled for 2008.