"The name communicates our approach to the real estatebusiness," says Richard A. Smith, chairman/CEO of the division, whoexplains that the name is a fusion of "real estate" and "-logy," asuffix meaning "the science or study of." Once the change iscomplete, Smith will be vice chairman and president of RealogyCorp.

Two subsidiaries of the Real Estate Services Division separatelybeing spun off will also be changing their corporate identities.Cendant Mobility, a relocation services company, will become knownas Cartus. And Cendant Settlement Services Group, a title andsettlement services company, will be known as the Title ResourceGroup. The Cendant name itself will ultimately be retired. Forprevious GlobeSt.com coverage, click here.

Other groups within the Real Estate Services Division willretain their names, however. Among them are NRT Inc., the RealEstate Franchise Group and its brands (Century 21, Coldwell Banker,Coldwell Banker Commercial and ERA), and Sotheby's InternationalRealty.