"Everything basically stays the same," A. Ray Utley, who startedwith the local firm in 1994 when it regrouped. "It's just atitle."

Utley started in the business in 1973, coming off a stint as afootball coach at Southern Methodist University. Through the years,his land deals have ranged from a single pad site to 60,000 acresin one fell swoop, with high-profile sales like Ross Perot Sr.'sexotic ranch in Jacksboro to T. Boone Pickens' quail ranch inPampa. He says he's never calculated how many acres he's sold, butit's on his "to do" list for the future.

Despite the title change, Utley says it's business asusual--Monday mornings at the firm's roundtable to discuss what'savailable and what's not in the Dallas/Fort Worth metroplex. "Thiscycle started in late 1992-93. It's still amazing to me that ourmarket is so strong," he says. "It's getting more difficult to findland for developers with infrastructure in place. That's a good andbad problem to have."