That was the message of retail consultant Barbara Wold who spokeat the International Council of Shopping Centers' Spring Conventionhere in a presentation called "The WOW Feeling." The convention,which started on Sunday, ended on Wednesday.
"You can't just show up every day," says Wold, whose clientshave included some of the largest retail developers in the country."That doesn't work anymore at all."
One vital movement that retailers need to pay attention to isthe changing mentalities of different age groups. Store and serviceowners need to realize that today's children have grown up with theInternet and are used to getting up-to-the-minute information. Andthe aging Baby Boomer generation is more active than pastgenerations of over-50 consumers.
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