"With this deal we will be able to significantly increase BostonRealty Advisors' sales force, brand presence and market share,"Jason S. Weissman, founder and principal of Boston Realty, says."We are now poised to become the preeminent boutique firm inMassachusetts. Our '200-in-24' plan is just the beginning." Thefirms would not reveal the financial details of the deal.

Weissman tells GlobeSt.com Advisors Holdings LLC will continueto operate under the trade names Boston Realty Advisors, AdvisorsRetail, Advisors Medical and New York Realty Advisors. It willmaintain offices in Boston, Weston, MA and New York City. Thecompany also plans to open offices in Wellesley, Newton and on theSouth Shore, Weissman says. Weissman will hold the titles offounder and principal in the new entity and William H. Catlin Jr.,an existing partner of Boston Realty, will become a principal.

Principals in the new venture include Lincoln partners Paul M.Bernon, whose family founded dairy giant Garelick Farms, andMichael S. Lorber, whose family controls Prudential Douglas Ellimanas well as Nathan's Famous Hot Dogs. Bernon tells GlobeSt.com thatboth he and Lorber will be actively involved in the new entity,working to tap into existing relationships in both Boston and NewYork City in order to further grow the business.