(To read more on the multifamily market, click here.)

DALLAS-Locally based JMJ Holdings has wed Ivana Trump and a Dubai-based developer for the first condo building in a branded luxury line. The $150-million, 27-story tower is expected to break ground in a few months in Beirut’s city center.

The award-winning Damac Properties has inked a deal to raise the “la Residence by Ivana Trump” flag throughout the Middle East, according to Christopher Knable, president and managing director of JMJ Hospitality, the New York City-based affiliate of JMJ Holdings that will be crafting the condo branding. “Where we go from there,” Knable tells GlobeSt.com, “the sky’s the limit.” He says the high rise is still on the drawing board, but the preliminary plan calls for five condos per floor with views of the Mediterranean Sea in a landmark design for the Solidere district.

Knable stresses that the project and the high-powered deal with an icon like Trump are not one-offs. “We hope other people will have confidence and approach us to put together this type of relationship,” he says. Trump’s signature fashion and cosmetics lines have laid the groundwork for her branding. “We are looking to translate that brand into the real estate arena,” he says. Meanwhile, Knable and JMJ Holdings’ president and CEO Timothy Barton have started screening cities in North America for the la Residence line.

Peter Riddoch, Damac’s CEO, says the development company has “a long-term plan for Lebanon and will introduce a number of highly exciting projects in the near future.” The Trump development, of which the lady contributed to the design, will contain one-, two- and three-bedroom, smart-home designs commingled with restaurants and designer boutiques plus a first-class amenity roster that includes round-the-clock concierge services.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.