The Suffern, NY-based value apparel chain acquired Maurices inJanuary 2005, and plans to increase its store count by 55 units infiscal 2006, and 60 to 65 stores in fiscal 2007. Maurice's now has533 stores in 40 states.
"We see Maurices continuing to be our growth vehicle for thenext several years," Jaffe said.
Maurices, which targets female shoppers in their late teens to34 (and also has a small amount of men's apparel), has littledirect competition, he said. Fashion Bug and Cato shoppers haveslightly lower incomes, and discounters do not provide the samelevel of customer service as Maurices.
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