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PALM SPRINGS, CA-Developer Palm Canyon 102 plans to create a mixed-use project called the Cameron that will combine live/work lofts, townhouses and retail space on an 11-acre site at Mesquite Avenue and South Palm Canyon Drive. The project, designed by Los Angeles-based OJMR architects, will take shape on a site that formerly was occupied by a shopping center and the Huddle Springs restaurant, both of which have since been razed.

Construction is expected to begin next year and to be completed in 2008. The Cameron will comprise 26 live/work lofts and 80 other townhouse units. The live-work units will be approximately 2,100 sf, with 750 sf of work space on the bottom floor and 1,350 sf of living space on the top. The retail space will total 12,000 sf.

Jay Reynolds, principal of OJMR Architects, describes the project as “a southern anchor” for South Palm Canyon Drive district, a popular shopping and entertainment area of the city. He notes that it will take design cues from William Cody’s original 1958 plans for the Cameron Center, a merchandise mart in the area.

The $35-million project is named after George Cameron Jr., a mayor of Palm Springs in the mid-20th century, who commissioned the original Cameron Center in the late 1950s. Although the Cameron Center was not built as planned by Cody, the site came to include his Huddle Springs Restaurant.

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