GSR: What is Staubach's South Floridastrategy?

Salzman: Staubach has been underrepresented theSouth Florida market for the last couple of years. It's been atwo-pronged approach. John Artope, my counterpart in the Orlandooffice, has been on board for almost a year. He relocated toOrlando from the Dallas office. My returning back to South Floridais completing the leadership team for Florida. Staubach Retailoperates in geographic regions, the Southeast region basically hasFlorida and Atlanta. There's also an office in Mobile, AL, andthose four offices and the people who head those are making up themanagement team. The company has always served the area, butbecause of the absence in South Florida, it really hasn't grownthere in the last couple years. Everything we have done has beengenerated by someone else in the country and executed by associatebrokers out of the Boca Raton, FL, office.

GSR: How will your experience working abroadassist in your new position?

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