GSR: What makes the Fall Conference uniquecompared to the other large ICSC shows?

Dougherty: This is the only show that's directlytargeted to the mall management. It's really the onsite teams thatare responsible for managing, marketing and leasing shoppingcenters. I think over the years there has been a strong level ofconsistency that we want to bring to people who are directlyresponsible for the operations of the shopping centers, that therewould be a conference specifically tailored to their needs. As theindustry has evolved, so has ICSC, being responsive to thecommunity of shopping centers, whether they're mixed-use, open-air,hybrids or enclosed malls. Whatever they are I think the program isbeing geared to what's topical.

GSR: What will be different about the conferencethis year?

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