Maria Woodis senior editor of Real Estate Forum.
PHOENIX-Starwood Hotels & Resorts Worldwide Inc. hasofficially entered the extended-stay segment with the launch of itsnewest brand, "Element."
Under development for more than a year, the White Plains-basedcompany's new brand takes it cue from Westin, another Starwoodholding, said Sue A. Brush, senior vice president of Westin, anupscale full-service brand. Element hotels will include Westin's"heavenly bed" in addition to a gourmet breakfast pantry.
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