DALLAS-Colorado & Santa Fe Real Estate, using a class B asset to break into North Texas, has outplayed roughly 13 other would-be buyers pursuing the 364-unit Madison in North Dallas. The complex, marketed at $15 million, sits in a pocket where comparable product fetches in the low $30,000-per-door range.

Seller Archon Group’s reputation for its upkeep of properties and the location at 12800 Jupiter Rd. sparked the high number of offers for the 22-year-old complex during its five-week marketing run, says Roberto Casas, a Dallas director for Holliday Fenoglio Fowler LP. The Broomfield, CO-based winner was “probably the most qualified buyer and that’s why we chose them,” he says. “There was a bunch stacked in the same area.”

Casas tells GlobeSt.com that the upside for the region’s newest owner is “pushing rents and concessions’ burn-off.” On average, the 91%-leased Madison has been giving away one month on a one-year lease, he says. The average rent is 85 cents per sf while the average unit is 731 sf.

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