The initial R Gym, which takes its name from mascot RonaldMcDonald, opened this spring in Tulsa, OK. Since then three haveopened at units in California, two in Illinois and one in Colorado.Whitman says, "it's a continuation of PlayPlace or Play Land,"which first opened in a McDonald's unit in 1971.
This "evolution" of an in-restaurant play area, "utilizes moretechnology targeted to specific ages and physical abilities," hesays. "It's an interactive play area where kids can be kids in asafe, fun environment." Like PlayPlace, R Gym occupies, on average,a 20- by 50-foot space in the restaurants.
R Gyms contain three areas, each targeted to different agegroups. The Toddler Zone features "soft play," such as climbing andsliding and interaction with soft toys and is designed to promotephysical coordination and social skills.
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