(For more retail coverage, click GlobeSt.com/RETAIL.)
PHOENIX-Tesco, the UK-based global retail giant, formallyunveiled the name and logo for its long-awaited US retail conceptduring an event held here by the Greater Phoenix Economic Council.The grocery stores will be called "Fresh & Easy NeighborhoodMarket."
Units will have approximately 10,000 sf of selling space. Twentysites in the Greater Phoenix area have already been secured andadditional ones are being researched, according to Tim Mason, aTesco veteran who has been named CEO of Fresh & EasyNeighborhood Market, based in El Segundo, CA.
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