The city has identified about $3.5 billion in additionalpotential retail sales in the city by 2010, Katsenes says. Of the516 square miles that make up Phoenix's city limits, there is still100 square miles of undeveloped land, mostly in the northeast andsouthwest areas of the municipality.
Population projections are enormous. City officials project thepopulation to double, to 7.3 million people in the metro area, by2050. To compensate for that, 3.7 million new houses are forecastby 2040.
In 1990, the area's population stood at just over 2.1 millionand has increased to its current level of 3.3 million. At justbelow 1.6 million people, the City of Phoenix alone is the fifthlargest in the country, and officials expect it to surpass Houstonand take the number four spot in three to five years.
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