During a fourth-quarter conference call with analysts, SteveElls, founder, chairman and CEO, said the majority of the 2007openings would be in markets where Chipotle already operates."About 10% to 15% will be in new markets," he said, citingPhiladelphia, Jacksonville, FL, Salt Lake City and Birmingham,AL.

A new staffing structure has been initiated that puts restaurantmanagers in line for "careers," said Monty Moran, president andCOO. Called the "Restaurateur Program," it "has increased thenumber of managers who are being promoted from crew positions andshould improve the customer experience in our restaurants."

The program has been implemented at more than half of thechain's restaurants and will continue to roll out this year. Itputs managers in charge of crew training and offers incentive-basedbonuses. The result, Moran says, is less turnover and reduced costsof recruitment in addition to improved customer satisfaction.

Continue Reading for Free

Register and gain access to:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.