The sub-brand, featuring underwear for teens, was launched inSeptember 2006. A line of personal care products and a newdorm-wear line will be added to the aerie merchandise mix thisyear.
The Martin + Osa sub-brand, which opened with five units in late2006 and is targeted to people between the ages of 25 and 40 orolder, will gain 12 units this year. In addition, it will see"substantial changes to its assortment this fall," O'Donnellsaid.
The Martin + Osa women's collections "will be less outdoorsy andmore feminine," he said. He called both new sub-brands "key growthvehicles" for the locally based retailer and also, withoutelaborating, said the company "is exploring new concepts."
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