The 250-room Custom Hotel, at the southwest corner of LincolnBoulevard and Manchester Avenue in Westchester, was designed bymid-20th Century architect Welton Beckett. Beckett is known fordesigning a number of high-profile Los Angeles landmarks, includingthe Dorothy Chandler Pavilion, the Capitol Records building and theCinerama Dome.

Palisades is completely renovating the 12-floor Custom Hotelproperty, which it acquired last year, and is adding a host ofamenities including a stadium sun deck, an outdoor heated pool andpoolside tapas bar, a fire pit and a DJ lounge. Brosh says that therefurbished hotel will cater to customers "looking for great designat a modest price."

Palihouse West Hollywood is the first of four new Palisadesproperties that the firm describes as "urban boutique, long-stayhotels and residences," with the other three planned for Hollywood,Venice and Palm Springs. The West Hollywood property will feature amix of 16 fully furnished condominiums and 21 hotel guest suitesand will be designed in what Palisades calls "classic New Orleansstyle" with a European feel.