Apollo is said to have hired Goldman Sachs Group Inc. and JPMorgan Chase & Co. to oversee a private offering. A call toApollo's spokesman went unreturned today.

Blackstone's IPO represented a 10% chunk of the company, afigure Apollo appears to be emulating with its $1.5-billionoffering. Since its inception in 1990, Apollo has invested $16billion and has several additional transactions waiting in thewings.

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